Just like marketing, the concept of sales is also gradually evolving. In this time and age, sales emphasizes more on approaching suspects and prospects in a more personalized fashion. If you don’t contact the buyers with relevant messaging and offerings, there is no way they would be interested to buy from you. Period.
Gone are the days of “cold calling” – well, almost! Sales teams in organizations, across industries, now channel all their energy and efforts in nurturing the leads first to not only achieve conversions but also to add value to their business through knowledge-sharing.
Today, people want to learn. They want to consume information first organically and then take a call on whether or not a certain company can help them scale or support in any way!
But from where do these so-called leads come? Certainly not through those outdated data lists! A website is the biggest source for mining potential customers. Unfortunately, a lot of companies don’t realize the amount of information that can be extracted from the website performance.
Did you know every website visitor is a potential customer? Yup – no wonder there are so many marketing tactics such as push and exit intent to stay engaged with the visitors! Marketers are consistently finding new ways to grab the buyers’ attention but now it is time for the sales teams to directly leverage from websites.
Introduction to TalkWithLead
Based out of New York and Toronto, TalkWithLead is a startup that believes that human conversation, when combined with technology, has the power to change the world of sales. In fact, the change is pretty visible and TalkWithLead is merely assisting in speeding up the process!
TalkWithLead is backed by leading Canadian investors. The idea behind TalkWithLead is to enable immediate callback to the consumers who have shown some sort of interest on a particular website. TalkWithLead focuses on two major elements and they are speed and user experience.
If a consumer comes to your website and spends some time on it, it is obvious that he or she has some interest in your offerings. This automatically makes the consumer a prospect – someone who may (or may) not purchase your products or services but is worth approaching.
In order to engage website visitors and possibly convert them into customers, TalkWithLead helps in providing immediate response from your company’s sales team – provided the visitor has clicked on the “call back” button on the website.
TalkWithLead works towards increasing the website conversion rate and inbound calls by up to 75%. It is a big claim but this product lives up to its reputation. Its setup does not take more than five minutes, so even if you have a novice tech team, they will be able to figure out the operations bit.
Therefore, whenever a prospect comes to the website and clicks on the TalkWithLead button on your website (with a CTA of your own choice), it will ask him or her to enter the phone number. Once that is typed in, the system automatically notifies your sales rep to call the prospect.
The sales rep then connects with your potential customer through a mobile phone, SIP or landline phone within seconds! This way, your business is not only able to generate an authentic lead organically but also act on it at the earliest.
This website call widget actually makes it very easy for sales managers to do business because they don’t have to go chasing prospects. Instead, the interested ones come to them and make it easier for the reps to engage and convert them because they are already interested!
Why making calls is important in relationship building
No matter how many different marketing tools we implement, nothing can beat the personal touch. In fact, everyone loves to be treated special and now that 1:1 hyper personalization is so big across industries, one can’t really escape it! I believe unless and until a consumer doesn’t speak to the sales rep of a company, the level of credibility of that business is going to stay low.
This is the reason why talking on the phone is also important. Although cold calling is not recommended at the first stage of the sales funnel, calling does matter in sales, so you must not ignore that at any cost but before that, learn to engage the prospects.
As mentioned earlier, the art of doing sales is evolving and how. Technology has made it easier for sales reps to connect and communicate with potential customers from all across the globe thanks to tools such as Skype, Slack and GoToMeeting.
This is where the concept of inside sales call enters the picture. In simple words, it is described as the act of calling a prospect from within the premises of the office or home office. Inside sales is also called virtual sales, sales in the cloud or professional sales done remotely.
According to a research by InsideSales.com, inside sales is growing 300 times faster than traditional or outside sales. Outside sales reps are invariably spending more time making calls and finalizing deals while in the office, rather than doing all of that face-to-face that costs big to the company, breaks the productivity flow of the sales reps and on the whole is more tiring than usual!
But thanks to technology, connecting with someone over Skype or GoToMeeting is easier than ever. The 2019 Inside Sales Market Size Survey revealed that 41 percent of the time spent by the outside sales reps now goes into conducting sales on the internet or through phones. So how can sales be left behind?
Inbound sales call is great tool for inside sales conversion
The good thing about inbound sales is that the leads are already warmed up, and if the sales reps strike the axe at the right time, it can lead to fruitful business. Your website visitors are those warm leads. They are in your territory. They either already know about you or they are getting to know you – either way, converting them is in your hands and you can make that happen smoothly and quickly!
Since inside sales is fast, cost-effective and customized as per the needs of the hyper-educated consumers, making inbound sales calls makes sense. Thanks to such kind of selling, the consumers also get to enjoy a certain level of flexibility.
They can see a half-hour demo or presentation from the sales reps from the comfort of their office or home – without having to travel to someplace else to personally meet with the concerned personnel.
Tools such as TalkWithLead understand this completely, and makes it easier for the consumers to get chased by the sales rep. The business, on the other hand, gets to sell its offerings to an already interested or slightly interested prospect. It’s a win-win for both the parties – and that goes without saying!
Call back your potential customers in seconds
If you are marketing your website right, chances are that a lot of visitors do visit your website as the platform has a lot of info to offer. But really – how many of them exactly give you a call or take out the time to fill out your Contact Us form? 3, 5, 20? OK!
Engaging them is one side of the coin. The other side of the coin is converting them which is the whole and soul purpose of running a business. All your marketing activities are a waste if they are not generating any revenue.
Your numbers may be good; they may be as per industry and company size standards but what if you had the opportunity to double your figure? There is no limit to how much your business can grow – provided you allow the scalability to happen. Of course – you will grab that chance with both hands thanks to a website call widget called TalkWithLead.
It analyzes user behaviours on the website in real-time. If this website call widget sees an interested visitor, it offers a callback within seconds by showing a pop-up dialog box on the screen. All the visitor has to do is leave his or her phone number in the pop-up dialog box.
The website call widget then calls the first manager and if for some reason, he or she doesn’t pick up, the widget notifies the second manager who then immediately connects with the waiting visitor. After the conversation is over – irrespective of the outcome of the call – the potential customer will receive a gratitude message.
The manager who took the call will be able to listen to the entire conversation in the CRM, and take things further accordingly. TalkWithLead ensures effective inside sales call activities. It makes it easier for sales reps to strike at a time when the leads are warm and genuinely interested.
Success features
TalkWithLead has some amazing features that makes it an effective addition to a business strategy. Here is a small list of the TalkWithLead offerings:
1) Seamless website call widget setup
Yup – you don’t need to install any addition desktop or mobile apps to use TalkWithLead. It just takes 5 mins to get the widget up and running on the system. You can even choose a catchy call-to-action – which you must – to increase inbound phone sales.
2) User-friendly mobile design
Everyone loves an attractive digital design as it helps in boosting engagement. TalkWithLead does wonders on both tablets and smartphones. The website call widget is completely responsive and is adaptable on all mobile gadgets. No wonder so many brands have joined hands with it!
3) Customizable widget for websites and mobile webpages
Yes – that’s correct. You can add your custom text, change colors, change the background and upload your own photo. You can also change the look and feel of the website call widget. The functionality of TalkWithLead is such that it allows you design an interface that matches your website design.
4) End-to-end tracking of call
TalkWithLead allows you to do that through the dashboard. The website call widget tracks the user behaviours on the website and if it thinks that the visitor may be interested in your services, it will show the pop-up box on the website for him or her to fill in the contact details.
5) Manager call routing feature
Once the phone number has been filled by the visitors, TalkWithLead notifies the first manager and if for some reason, he or she isn’t there to receive that notification, the widget informs the second person in duty. TalkWithLead doesn’t make any interested visitor wait for too long!
6) SMS and call integration
Once the call gets over, the visitor gets a “thank you” message from the website call widget on the phone. I think this is a great example of customer experience. Who doesn’t love to receive messages that spell gratitude! TalkWithLead ensures 100% positive user experience, and it is a delight to see that!
TalkWithLead Integrations
In this age, if a tool can’t sync with other tools to create fabulous results, it is not going to survive! Fortunately, TalkWithLead has got it all covered. There is a series of tools and apps that can integrated with TalkWithLead.
Here are top 10 of these:
- Google Analytics
- WordPress
- Zapier
- Drupal
- Slack
- HubSpot
- Salesforce
- Facebook Ads
- Shopify
- Joomla
Facebook Ads integration
This is perhaps the biggest feature of TalkWithLead and given that Facebook is a popular social media channel for B2B and B2C businesses, it only makes sense to have a facility that enables the business to acquire sales directly from the social channel in real-time!
TalkWithLead does so through Facebook Ads. It ensures the following four things:
1. Boost in conversion rate from the social media ads – that’s the point of running ads, right?
2. Easy communication with people in 28 seconds who fill out the Facebook Lead Ads
3. Data is saved in the TalkWithLead panel which includes the info about the ad – from where the call was ordered
Increase the direct sales and drive revenue – the main aim of any business
This particular offering from TalkWithLead allows you to outpace competition. A lot of businesses wouldn’t think of using Facebook to directly convert suspects into leads on Facebook. But with this new technology, it is quite possible to do that and frankly speaking, super easy!
TalkWithLead Pricing
Which are the businesses that use TalkWithLead, you ask? Marketing agencies, consulting houses, design studios, individual sellers, entrepreneurs, IT and software companies, and others use TalkWithLead and benefit from it. Therefore, the pricing packages are such they respond to everyone’s needs.
You can choose from any four pricing plans – Basic, Professional, Premium, and Enterprise at attractive prices. Of course, the features differ but each plan would cover everything you require at the point in time. Click the button below to view pricing details
Conclusion
TalkWithLead is cost-effective, has a ton of features to offer and it helps boost sales and drive revenue – which is every company’s goal.
You can sign up for a 14-day trial with submitting your credit card details. If you don’t like it, you can stop using TalkWithLead anytime you want. But if you do, you know which pricing package to buy! The point is inbound sales activities are here to stay.
Whether or not you like it is secondary because consumers are looking for hyper-personalization and they want to be able to speak to a brand rep almost immediately. Plus, you also know consumers are spoiled for choice and have poor attention spans.
So, get on the “inside sales call” program and start using TalkWithLead to bring in more and more business. There’s nothing better than a simple tool that can get you the leads required. The sales reps just need to be close to their phones to instantly grab the call!